Today the band Grizzly Bear appeared on Philebrity.com, the raucous and irreverent blog about life in and around Philly.
It appears that the guys from Grizzly Bear piggy-backed on the story of an actual bear that was gallivanting through nearby Doylestown, claiming they released it as a part of an effort to promote their new record, Veckatimest.
“We didn’t know that we had to keep the bear in the cage!” says the band’s Daniel Rossen. “It seemed so friendly, and we thought that it would be able to reach more potential customers if we set it free. It didn’t really work out so well, but it was totes worth it.”
And most likely, all of that was made up.
Nonetheless, Grizzly Bear did grab some free media time by making a novel (and not to mention hilarious) claim to an outlet that would publish it.
In fact, the Philebrity post is the only reason that I know Grizzly Bear has a new album. I’m currently downloading it from iTunes.
So is there a lesson for biz in all of this? I think so.
Cleverness, creativity, and occasional tongue-in-cheek can serve you well.
You just have to find the right opportunities and seize them.
