Business Practice

Social Media, the value of listening

May 12th, 2009 by Andrew Swenson in Business Practice

The new mark of value seems to be 5 bucks. I stumbled upon this site the other day: http://fivedollarcomparison.org/

People take photos of things that cost about $5, email them with a short description of what’s in the photo and where they bought it, and they get added to the site.

It’s a really cool idea, and it appears to be sponsored by mobile phone giant Nokia.

The value for Nokia, is fresh ideas—“Fivedollarcomparison.org is a small step to broaden the discussion and explore how the impact might vary across cultures and contexts by asking a simple question: What can you buy for five dollars?”

Nokia is essentially just “listening” to the “conversation” generated by the 246 users who have uploaded photos.

My question—what can we gain from listening?

In the world of social media, it’s tempting to think only those who are great content producers, or who have the most followers on Twitter, or the most diggs are really using the medium to the max.

So we lose ourselves in endless analytics, vainly checking to see how many Tweeps we’ve got, and so on. We seem less obsessed with how many tweets or blogs we’ve read.

As the internet zips forward, I think we should all slow down and listen for a while before we contribute.

As former US poet laureate Ted Kooser once told me, “you should read 100 poems before you try to write one.”

-Andrew


Related Posts

No related posts were found, so here's a consolation prize: I hate “quality” “products” (and so should you).

  • http://www.elcocn.com/ Nadine

    Hi,
    wordpost.org – da best. Keep it going!
    Have a nice day
    Nadine