Comments on: Future Marketing: More Time Cost; Less Advert Cost http://wordpost.org/2009/06/future-marketing-more-time-cost-less-advert-cost/?utm_source=rss&utm_medium=rss&utm_campaign=future-marketing-more-time-cost-less-advert-cost Snarky Remarks on Biz Today. A blog advocating better customer relationships and greater transparency in business. Wed, 23 Nov 2011 17:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Ellis http://wordpost.org/2009/06/future-marketing-more-time-cost-less-advert-cost/comment-page-1/#comment-48 Matt Ellis Thu, 16 Jul 2009 20:15:50 +0000 http://wordpost.org/?p=105#comment-48 Spot on! I'm working with an NPO that is quickly learning that its traditional go-to campaigns are quickly slipping. It's no longer about casting the cause marketing net wide , but now about finding a very targeted campaign/program/event that fits the very targeted affinity group! It' almost seems somewhat common sense when you think about it (one of those hit yourself in the head "shoulda had a V8" moments)! But the blanket demo marketing has been WAY easier for SO many years. Interested in seeing how this drives up advertising creativity! Great insight! Thanks for posting! Spot on!

I’m working with an NPO that is quickly learning that its traditional go-to campaigns are quickly slipping. It’s no longer about casting the cause marketing net wide , but now about finding a very targeted campaign/program/event that fits the very targeted affinity group!

It’ almost seems somewhat common sense when you think about it (one of those hit yourself in the head “shoulda had a V8″ moments)! But the blanket demo marketing has been WAY easier for SO many years. Interested in seeing how this drives up advertising creativity!

Great insight! Thanks for posting!

]]> By: Kelly Brown http://wordpost.org/2009/06/future-marketing-more-time-cost-less-advert-cost/comment-page-1/#comment-19 Kelly Brown Fri, 12 Jun 2009 23:53:01 +0000 http://wordpost.org/?p=105#comment-19 Hi, very nice post. I have been wonder'n bout this issue,so thanks for posting Hi, very nice post. I have been wonder’n bout this issue,so thanks for posting

]]> By: Amber Naslund http://wordpost.org/2009/06/future-marketing-more-time-cost-less-advert-cost/comment-page-1/#comment-16 Amber Naslund Fri, 12 Jun 2009 13:17:59 +0000 http://wordpost.org/?p=105#comment-16 Hi Andrew, Thanks for the unsolicited plug. :) I'm with you that it's more about time than materials these days. One of the reasons demographics don't work as well is because we - as humans and customers - don't put ourselves in demographic buckets. We don't segment ourselves by our income and our ages. We gather around our interests, so if you want to communicate with me, you need to identify with me the way I identify with myself. cheers, Amber Naslund Director of Community, Radian6 @ambercadabra Hi Andrew,

Thanks for the unsolicited plug. :)

I’m with you that it’s more about time than materials these days. One of the reasons demographics don’t work as well is because we – as humans and customers – don’t put ourselves in demographic buckets. We don’t segment ourselves by our income and our ages. We gather around our interests, so if you want to communicate with me, you need to identify with me the way I identify with myself.

cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

]]>