Career

If your job is easy, you’re doing something wrong.

by Andrew Swenson

Even if profits are up. Even if your boss loves you. Even if your investors are chanting your name in the streets. Your job should never be easy.

That’s because when you view your job as easy, “Status Quo” is your middle name. Complacency sets in, and when the market changes, you’re left only with tales of yesterday’s success.

But when you view your job as a challenge (not necessarily as hard), you figure out how to make things better. You search diligently for the source of your problems, and you find solutions to fix them.

I realize that with the current economic climate, finding challenges at work probably hasn’t been a problem for most. But once you’re in the challenge mindset (either by choice or by necessity) it’s important to focus that energy, because without focus, challenges quickly turn into frustration.

To stay focused, I regularly ask myself these three questions:

1. What am I learning, and how am I using my new knowledge?

It’s not enough to subscribe to 25 of the hottest blogs or be involved in 15 Twitter chats. What’s important is analyzing what you’re reading, figuring out what lessons are salient, and applying new knowledge. When you finish reading about Chris Brogans amazing PF Changs experience, (in which the waitress warmed his coffee mug) it’s easy to think “that was nice” and close the browser. It’s a challenge to find three little things you could do to make your customer experience better (e.g. warming the mug). It’s even more of a challenge to implement those three little things.

The challenge: gain general knowledge, form a company-specific idea, and see it through to real-world implementation.

2. What am I doing that’s inefficient, and how can I become more productive?

Sometimes increasing productivity is as simple as creating an email signature. Other times it’s as involved as creating a private social network to mange collaboration across the firewall.

Seth Godin writes this about productivity:

Wealth is created by productivity. Productive communities generate more of value.

Productivity comes from innovation.

Innovation comes from investment and change.

The challenge: finding an appropriate place to invest energy and create the innovation that’s needed for productivity.

3. How am I building relationships with my coworkers?

Unless you’re a freelancer, you most likely have to work with a team of some sort at work. Part of the challenge of making your product or service better is making your collaborative efforts better.

It’s widely accepted that teams that know each other better produce better results. When you know your team, you know what each person is good at and what each person struggles with.

The challenge: discovering the strengths and weaknesses of each of your coworkers, and finding a way to leverage everyone’s unique skills for the benefit of the team.

What do you do to stay challenged, and/or focused in your challenge? I’d love to hear about it.

-Andrew


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  • Dan Levine (@schoolmarketer)

    Andrew, great post, thank you. Staying challenged – especially for folks in our generation (X’ers and Y’ers) — is not a simple task. We are living in a different world than the world our parents knew just 20 years ago. Things move more quickly, more efficiently, more effortlessly. As such, when things stop “moving” — when we master something or after we’ve done something for an extended period of time, we get bored. We lose our energy for it and we move on. It used to be that people stayed with organziations for 30+ years. Not anymore.

    You present some excellent ways to help us re-engage and re-energize around our work. The word “how” is a critical part of your suggestion and I love that — it’s not enough just to read a few blogs or books or articles. *How* will you use that information to further your work? It’s a great question to be asking ourselves on a daily (weekly) basis.

    One way I keep myself engaged is by challenging myself (and my team) to implement at least two, often three new marketing tactics each new cycle/year. I read as much as I can, I connect with colleagues, and I brainstorm with the folks around me different ways of reaching our target population. The key for me is keeping myself open to new ideas and figuring out if there’s a way to incorporate those ideas into our marketing mix.

    I also do my very best to get to as many conferences/seminars as I can — I gain the most — and get re-energized — when I engage with smart people. There are tons of people out there who know a lot more about marketing than I do and who are far more creative than I am. I feed off their energy and good ideas to help further develop my own.

    Looking forward to other’s ideas — thanks for the post!

  • http://wordpost.org Andrew

    Dan,

    Thanks for the comment. It’s really interesting that you point out “Things move more quickly, more efficiently, more effortlessly.”

    When I look at the life cycle of a Facebook site for Higher Ed, the vibrancy of comments, posts, etc. lasts (on average) just 10 days.

    It sounds like we use similar strategies to stay engaged. I’ve recently thought about finding a mentor who’s been in marketing for a long time and could really push my thinking. Have you tried that (0r know someone who does)?

    Thanks again for commenting.

    -Andrew

  • https://www.jobsindubai.com/career.asp?qArticleID=32&page=3 Middle East Jobs

    Nice point, one should never view their job as an easy one but they should view it as a challenge, nothing is permanent but change thats why one should always be aware with the things around it