When top line revenue declines (like during a recession), spending cuts often look like a great option for lifting your bottom line. You know what I’m talking about—layoffs and budget reductions.
While I think it’s financially wise to look at how we spend each of our business dollars, and while I concede that some budgets can afford to be trimmed (e.g. travel), one area I wouldn’t touch is marketing. In fact, I might expand it….
This post is hosted in its entirety on ideaAnglers.com
Related Posts
- Microsoft, Yahoo, and Not Getting What You Want (in the short-term)
- What the Eff is Marketing? (a secret guest post)
- Marcom – The Space Between Marketing and PR
- Evil, Ancient Greece, and other Marketing Stuff
- Marketing & Misleading with Truth
Tags: critical thinking, idea Anglers, Marketing
