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]]> By: Andrew Swenson http://wordpost.org/2009/11/advertisers-tell-us-how-youll-add-value-to-our-lives/comment-page-1/#comment-736 Andrew Swenson Tue, 24 Nov 2009 10:37:40 +0000 http://wordpost.org/?p=721#comment-736 You bring up a valid point. Maybe it's not at all about value. Maybe it's about curiosity.<br><br>Or both? <br><br>Or maybe my sense of MarCom is going crazy and I've overthought this.<br><br>I've also been thinking a lot about a presentation I heard at #140conf in LA.<br><br>Mad Man Hank Wasiak ( <a href="http://twitter.com/hankwasiak" rel="nofollow">http://twitter.com/hankwasiak</a> ) suggested that the AIDA (attention, interest, desire, action) test for determining the value of ads needs to be augmented with Engagement (has in relational) and Shareability. He suggested that the new model, and the new purpose of ads could be summed up with A+IDEAS (AIDA + Engagement and Shareability). <br><br>Since Wasiak probably forgets more about ads in one day than I'll ever know, maybe that's the way to go... You bring up a valid point. Maybe it's not at all about value. Maybe it's about curiosity.

Or both?

Or maybe my sense of MarCom is going crazy and I've overthought this.

I've also been thinking a lot about a presentation I heard at #140conf in LA.

Mad Man Hank Wasiak ( http://twitter.com/hankwasiak ) suggested that the AIDA (attention, interest, desire, action) test for determining the value of ads needs to be augmented with Engagement (has in relational) and Shareability. He suggested that the new model, and the new purpose of ads could be summed up with A+IDEAS (AIDA + Engagement and Shareability).

Since Wasiak probably forgets more about ads in one day than I'll ever know, maybe that's the way to go…

]]> By: Andrew Swenson http://wordpost.org/2009/11/advertisers-tell-us-how-youll-add-value-to-our-lives/comment-page-1/#comment-551 Andrew Swenson Tue, 24 Nov 2009 03:37:40 +0000 http://wordpost.org/?p=721#comment-551 You bring up a valid point. Maybe it's not at all about value. Maybe it's about curiosity.<br><br>Or both? <br><br>Or maybe my sense of MarCom is going crazy and I've overthought this.<br><br>I've also been thinking a lot about a presentation I heard at #140conf in LA.<br><br>Mad Man Hank Wasiak ( <a href="http://twitter.com/hankwasiak" rel="nofollow">http://twitter.com/hankwasiak</a> ) suggested that the AIDA (attention, interest, desire, action) test for determining the value of ads needs to be augmented with Engagement (has in relational) and Shareability. He suggested that the new model, and the new purpose of ads could be summed up with A+IDEAS (AIDA + Engagement and Shareability). <br><br>Since Wasiak probably forgets more about ads in one day than I'll ever know, maybe that's the way to go... You bring up a valid point. Maybe it's not at all about value. Maybe it's about curiosity.

Or both?

Or maybe my sense of MarCom is going crazy and I've overthought this.

I've also been thinking a lot about a presentation I heard at #140conf in LA.

Mad Man Hank Wasiak ( http://twitter.com/hankwasiak ) suggested that the AIDA (attention, interest, desire, action) test for determining the value of ads needs to be augmented with Engagement (has in relational) and Shareability. He suggested that the new model, and the new purpose of ads could be summed up with A+IDEAS (AIDA + Engagement and Shareability).

Since Wasiak probably forgets more about ads in one day than I'll ever know, maybe that's the way to go…

]]> By: abbyannette http://wordpost.org/2009/11/advertisers-tell-us-how-youll-add-value-to-our-lives/comment-page-1/#comment-550 abbyannette Mon, 23 Nov 2009 16:07:45 +0000 http://wordpost.org/?p=721#comment-550 I had a revelation yesterday, well kinda. I believe that advertisers' jobs are most often just to make us curious. And if we are curious enough, we might just buy the product. Granted that is not always the case by any means. I had a revelation yesterday, well kinda. I believe that advertisers' jobs are most often just to make us curious. And if we are curious enough, we might just buy the product. Granted that is not always the case by any means.

]]> By: Andrew Swenson http://wordpost.org/2009/11/advertisers-tell-us-how-youll-add-value-to-our-lives/comment-page-1/#comment-549 Andrew Swenson Fri, 20 Nov 2009 13:12:32 +0000 http://wordpost.org/?p=721#comment-549 Stuart, my bad for missing that. I've updated the post to give him the credit.<br><br>Thanks for letting me know. Stuart, my bad for missing that. I've updated the post to give him the credit.

Thanks for letting me know.

]]> By: Stuart Foster http://wordpost.org/2009/11/advertisers-tell-us-how-youll-add-value-to-our-lives/comment-page-1/#comment-548 Stuart Foster Fri, 20 Nov 2009 10:39:13 +0000 http://wordpost.org/?p=721#comment-548 Quick correction on this Andrew: David Spinks of <a href="http://davidspinks.com" rel="nofollow">http://davidspinks.com</a> wrote that article as a guest post for The Lost Jacket.<br><br>Just want to make sure he gets the credit! Thanks :) Quick correction on this Andrew: David Spinks of http://davidspinks.com wrote that article as a guest post for The Lost Jacket.

Just want to make sure he gets the credit! Thanks :)

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