Comments on: Considering Your Competition’s Use of Social Media

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By: Social Media Metrics

Social Media Metrics — Mon, 18 Jan 2010 10:19:12 +0000

[...] do you know this? Are you able to explain how you are monitoring your own efforts and those of your competition? Do you have a clear picture of what’s working (for them as well as for yourself) and what is [...]

By: Andrew Swenson

Andrew Swenson — Sun, 15 Nov 2009 01:29:15 +0000

If your competition isn't online, then seeing how you stack up won't be terribly important, at least initially.

But the fact remains that people in your target market are exposing a need for your services in their conversations. So, if you can see how many conversations there are out there that relate to your business already, you can set some relative benchmarks.

For example:

-We want 15% of consumer conversations about Y topic to include a mention of our company.
-We want to increase the number of consumer conversations about Y topic 20%.
-Etc., etc., etc.

This way you start with a baseline and then you can track how your interactions are helping you improve on that baseline.

Does that make sense?

By: Jason Markow

Jason Markow — Sun, 15 Nov 2009 01:07:14 +0000

Not sure how I never came across Radian 6. It looks like the exact tool I need right now.

It is easy to forget that the goal of all things social media is not to improve the way you get your message out, but to improve the way you listen to the message coming in.

You listed some great benchmarks. I am actually sitting down with my company to discuss our branding and media strategy for 2010 on Monday and your post has helped me look at my proposal from a different angle. My only question is this- What if the competition is not even competing/ engaging users online/ etc.?

What I mean by that is that the company I work for is so far ahead of the curve that the competition is not even online. I'm not kidding, a twellow search of my target market can all be displayed on one page (compared to a search like "entrepreneur" which yields over 1,400 PAGES of results). How would you recommend setting a benchmark if you are the only competitor?

By: Andrew Swenson

Andrew Swenson — Sat, 14 Nov 2009 19:29:15 +0000

By: Jason Markow

Jason Markow — Sat, 14 Nov 2009 19:07:14 +0000