Comments on: Community Management Should Include In-House Culture

By: On leadership and social business | wordpost

On leadership and social business | wordpost — Tue, 02 Nov 2010 14:49:56 +0000

[...] been talking about how community management is as much of an internal process as it is external for a while now, but I was glad to see some affirmation of our argument from Quy Huy and Andrew [...]

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By: abbyannette

abbyannette — Thu, 03 Dec 2009 20:34:47 +0000

Evasive.

By: Andrew Swenson

Andrew Swenson — Thu, 03 Dec 2009 14:44:20 +0000

Thanks Jason.

I think it depends on what people are doing online. Obviously if 10 people are acting spammy, and 2 people are engaging honestly, then you've got a challenge to overcome in order to thrive.

But to answer your question more directly, I think that companies can still thrive if they only have one or two people who adopt it internally. I think most are doing it that way now.

What's more pressing for me, though, is not *can* it still work without internal adoption, but is expressing *why* internal adoption is so valuable and *how* to get there.

So if you get a new foundation established internally, please share how you did it (if it's not proprietary).

-Andrew

By: abbyannette

abbyannette — Thu, 03 Dec 2009 14:34:47 +0000

Evasive.

By: abbyannette

abbyannette — Thu, 03 Dec 2009 13:34:47 +0000

Evasive.

By: Andrew Swenson

Andrew Swenson — Thu, 03 Dec 2009 07:44:20 +0000

By: Andrew Swenson

Andrew Swenson — Thu, 03 Dec 2009 07:34:13 +0000

1) thank you.

2) I feel like I can't answer this without either shortchanging my philosophical position or sounding like a pedantic asshole. I wrote out my response and it turned out to be name drop heavy (Marx, Barthes, McGee, Foucault, Derrida) and communication light.

On the practical side of things, I see commitment to a higher order abstraction (e.g. "trust" or a certain aesthetic) that drives how we iterate culture.

But I've already said enough to get me in trouble.

By: Jason Markow

Jason Markow — Wed, 02 Dec 2009 17:45:01 +0000

Andrew, you nailed it here. As a CM myself I realize that one of the communities I manage currently suffers from this “disconnect”. In my case, it is not that the company does not see the value, the problem lies in the engagement. They want their community to engage online, but have not truly adopted it internally yet. I feel like I may need to establish a new foundation internally, and this post is a great starting point. Thanks for posting.

I guess my only question is: In a small company, can the communication online thrive if only one or two people adopt it internally?