This afternoon, Abby Wambaugh posted an email from me on The Picaresque without my permission (She’s lucky I’m not ragingly pissed, but since she’s one of the smartest people I’ve met on Twitter, I’ll let it slide. In fact, I’m really honored).
The best part of the post though, wasn’t what I wrote, but her response:
“Ultimately, I think marketing is simply an avenue to sell a product or service. Let the customer know about it, let them know why they should buy it and facilitate a positive experience in the process. If that doesn’t happen, then you have failed.” Say what you want about SM and the works, it’s usually about ROI. If your business isn’t making money, then it won’t make it. And if marketing isn’t contributing to the bottom line, then the department won’t last, no matter how pretty the pictures, words, relationships are. Call me old fashioned. And don’t throw your awareness BS at me, that too is eventually about the bottom line.
