Comments on: Why it’s tough to trust Personal Branding Experts

By: The Surprising Truth About Personal Branding Critics — Personal Branding 101

The Surprising Truth About Personal Branding Critics — Personal Branding 101 — Fri, 11 Jun 2010 00:45:37 +0000

[...] Andrew Swenson says it is tough to trust personal branding experts. [...]

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By: Weekly Endorsement « Cameron Plommer

Weekly Endorsement « Cameron Plommer — Fri, 11 Dec 2009 22:23:13 +0000

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By: Monica O'Brien

Monica O'Brien — Fri, 11 Dec 2009 03:53:07 +0000

By: Shane Mac

Shane Mac — Fri, 11 Dec 2009 03:06:53 +0000

To abbyannette's defense,
It could be your definition of “tool.” Myself, I find that tools help me to do something better than I could have done myself which is why I like them. Maybe it was a compliment? Probably not though.

By: abbyannette

abbyannette — Fri, 11 Dec 2009 01:13:37 +0000

Perhaps I should have unpacked why I called someone who looks and sounds like a tool a tool, I just figured it had been covered in previous comments. I don't care if someone is the nicest person in the world in person, your (collective you) site, your tweets, your photos, everything reflects YOU. Yes, even me calling someone a tool (what I believe they are portraying through various avenues). If me being honest about someone who I find offensive to the marketing profession is offensive to you, then I'm fine if you don't want to hang out in person. And personally, I prefer to connect with people who see things differently than me because it challenges me. If this is my “personal brand,” then I've done my father proud.

BTW a well-known previous social media professor of mine once said to a reporter that when he hears the words “personal branding” his bs (spelled out) meter goes sky high. I'll hang with him any day.

I do, however, not wish to be known for making personal attacks toward people I don't know publicly, so for my late in the day comment yesterday, I am sorry Dan. I do not know you personally, and I'm only going off of the image I see you portray online.

If you wish to continue this discussion off Andrew's blog, I'd welcome it: thepicaresque@gmail.com.

By: Shane Mac

Shane Mac — Fri, 11 Dec 2009 00:40:04 +0000

Agreed… Do you get it now? Shane Mac and @shanemacsays?

By: Monica O'Brien

Monica O'Brien — Thu, 10 Dec 2009 23:06:28 +0000

It's cool Shane. It really says a lot that you came back and replied to people who defended Dan and Dan himself, clarifying your points. Shows good character. Glad we also connected on Twitter!

By: Monica O'Brien

Monica O'Brien — Thu, 10 Dec 2009 23:05:12 +0000

Andrew,

Gotcha. I don't see a huge distinction over what I argued vs. that it's difficult to trust personal branding experts, but I'm clearly missing something subtle.

I think it's fair if people don't want to trust Dan and his expertise. Unfollow him. If you are exposing yourself to the guy, it's no one's fault but your own, because we all have choices, especially on social media.

By: Monica O'Brien

Monica O'Brien — Thu, 10 Dec 2009 22:58:24 +0000

Okay, this is the perfect example of irony. Who actually says this in a public forum? Do you think it's cool to walk up to someone you don't know and say, “hey, you're a tool” ?

That's what I don't get. People say they don't care about personal branding – they say stuff like, “if you look like a tool in your pictures on your blog/twitter, then you probably are” – and then they attack someone callously online in the name of “being yourself” and “being authentic.”

Look, if we're saying you are online as you are in person… then I definitely don't want to connect with you in person. This comment is a huge turnoff. There is nothing of substance, no constructive opinion – it's just an insult.