Comments on: A case for rethinking product and brand http://wordpost.org/2010/03/rethinking-product-and-brand/?utm_source=rss&utm_medium=rss&utm_campaign=rethinking-product-and-brand Snarky Remarks on Biz Today. A blog advocating better customer relationships and greater transparency in business. Wed, 23 Nov 2011 17:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: War, Meaning, and the Future of Social Business | wordpost http://wordpost.org/2010/03/rethinking-product-and-brand/comment-page-1/#comment-1614 War, Meaning, and the Future of Social Business | wordpost Sun, 17 Jul 2011 22:26:56 +0000 http://wordpost.org/?p=1882#comment-1614 [...] coming change is not just about defining meaning in our mission, vision and values, or even in the products we produce; it’s about defining meaning in every conversation in every cubicle, conference room, and [...] [...] coming change is not just about defining meaning in our mission, vision and values, or even in the products we produce; it’s about defining meaning in every conversation in every cubicle, conference room, and [...]

]]> By: Air-max-shop http://wordpost.org/2010/03/rethinking-product-and-brand/comment-page-1/#comment-1452 Air-max-shop Sat, 10 Jul 2010 09:13:07 +0000 http://wordpost.org/?p=1882#comment-1452 oh,it's so cheap. <a href="http://www.lebron-james-shop.com" rel="nofollow">www.lebron-james-shop.com</a> oh,it's so cheap. http://www.lebron-james-shop.com

]]> By: Jen http://wordpost.org/2010/03/rethinking-product-and-brand/comment-page-1/#comment-1063 Jen Thu, 25 Mar 2010 21:46:06 +0000 http://wordpost.org/?p=1882#comment-1063 As I was reading this, I was thinking how my current company and industry could contribute meaning to customers, and I think it is very clear. This is an eye-opening and strategic post. Thank you! As I was reading this, I was thinking how my current company and industry could contribute meaning to customers, and I think it is very clear. This is an eye-opening and strategic post. Thank you!

]]> By: Srinivas Rao http://wordpost.org/2010/03/rethinking-product-and-brand/comment-page-1/#comment-1042 Srinivas Rao Tue, 23 Mar 2010 19:16:34 +0000 http://wordpost.org/?p=1882#comment-1042 Andrew,<br><br>This is timely post for me. I'm in the process of launching a new brand for <a href="http://cheapair.com" rel="nofollow">cheapair.com</a> and the new brand is largely being driven by many of the things that you talk about here. The whole "selling cool" idea is something that has played a big role in the development of ideas and strategy for this new brand. Additionally, it's going to be much more socially centric than any of the previous work that we have done. Andrew,

This is timely post for me. I'm in the process of launching a new brand for cheapair.com and the new brand is largely being driven by many of the things that you talk about here. The whole “selling cool” idea is something that has played a big role in the development of ideas and strategy for this new brand. Additionally, it's going to be much more socially centric than any of the previous work that we have done.

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