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image credit: icathing
Although I’m hesitant to proclaim that any traditional form of marketing or customer service is completely dead, the shifting social landscape has hallenged us to rethink even our most basic and deeply ingrained practices – like face to face customer service. Neal Rohrbach gives us a taste of what might be the future of customer service:
I had the opportunity to guest post over at Srinivas Rao’s personal development blog, The Skool of Life. Stay tuned too, because tomorrow my interview in the “Up and Coming Bloggers Podcast” airs on the same site. But to wet your appetite today, here’s a snippet from my post on The Skool of Life:
Rarely, if ever, do I start a blog post knowing exactly where it will end. Some have told me this is a weakness. I tell them it’s writing.
Today I guest posted over at Jason Markow’s Think (Here) Blog. First thanks to Jason for the opportunity to post on his great up-and-coming blog project, and second a taste of what you’ll get:
As an entrepreneur (or, at the very least, someone involved in marketing), you know there are thousands of things to think about when executing a marketing plan.
You have to make sure that your copy reflects your USP, that your stories resonate with your target audience…(see these 38 marketing mistakes to avoid)
While all of those things can certainly make or break a campaign, if you want to boost the response from your marketing efforts, maybe it’s time to go back and think critically about your approach to marketing strategy…
Head on over to the post to see the three marketing mistakes to avoid.
This afternoon, Abby Wambaugh posted an email from me on The Picaresque without my permission (She’s lucky I’m not ragingly pissed, but since she’s one of the smartest people I’ve met on Twitter, I’ll let it slide. In fact, I’m really honored).
The best part of the post though, wasn’t what I wrote, but her response:
“Ultimately, I think marketing is simply an avenue to sell a product or service. Let the customer know about it, let them know why they should buy it and facilitate a positive experience in the process. If that doesn’t happen, then you have failed.” Say what you want about SM and the works, it’s usually about ROI. If your business isn’t making money, then it won’t make it. And if marketing isn’t contributing to the bottom line, then the department won’t last, no matter how pretty the pictures, words, relationships are. Call me old fashioned. And don’t throw your awareness BS at me, that too is eventually about the bottom line.
Brandhabits.net by Andy Wright
A few weeks ago I met Andy Wright (@adwrighty) during #blogchat. After we exchanged a bit of conversation, I asked him to do a guest post to explain how his blog—Brandhabits—came about. Wright’s post is below, a great explanation of the fundamentals of brand and brand habits.
When brainstorming the name for my blog, I wanted to capture a sentiment that I’ve always believed in. Successful brands rely on customers that unconditionally choose them again and again. These brands employ strategies that have become best practice, are in some cases innovative and in some cases common sense.
Background: I’ve been secretly hoping that Neal Rohrbach (@nrohrbach) would do a snarky post for quite a while. Neal is the co-founder of ideaAnglers.com, a collaboration start-up that was recently featured on Business Week as a online business tool with the likes of Twitter, Skype, and Google Apps. Neal is a multi-talented professional whose portfolio is outshined only by his ability to generate new and fresh ideas. So needless to say, I’m excited…
Background: I recently had the honor of writing a guest post for Abby Wambaugh. Excited to add some snark from another voice, I asked her to reciprocate. Excluding projects like ideaAnglers, this is the first time that I’ve asked someone to return the guest-post favor.
a blog by Andrew Swenson
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