Today I guest posted over at Jason Markow’s Think (Here) Blog. First thanks to Jason for the opportunity to post on his great up-and-coming blog project, and second a taste of what you’ll get:

As an entrepreneur (or, at the very least, someone involved in marketing), you know there are thousands of things to think about when executing a marketing plan.

You have to make sure that your copy reflects your USP, that your stories resonate with your target audience…(see these 38 marketing mistakes to avoid)

While all of those things can certainly make or break a campaign, if you want to boost the response from your marketing efforts, maybe it’s time to go back and think critically about your approach to marketing strategy…

Head on over to the post to see the three marketing mistakes to avoid.

Read on at The think (here) blog

This afternoon, Abby Wambaugh posted an email from me on The Picaresque without my permission (She’s lucky I’m not ragingly pissed, but since she’s one of the smartest people I’ve met on Twitter, I’ll let it slide. In fact, I’m really honored).

The best part of the post though, wasn’t what I wrote, but her response:

“Ultimately, I think marketing is simply an avenue to sell a product or service. Let the customer know about it, let them know why they should buy it and facilitate a positive experience in the process. If that doesn’t happen, then you have failed.” Say what you want about SM and the works, it’s usually about ROI. If your business isn’t making money, then it won’t make it. And if marketing isn’t contributing to the bottom line, then the department won’t last, no matter how pretty the pictures, words, relationships are. Call me old fashioned. And don’t throw your awareness BS at me, that too is eventually about the bottom line.

Read the full post here.