trust

Advertisers: Tell us how you’ll add value to our lives

Friday, November 20th, 2009

compareA couple iPhone snaps from Methodist Hospital in Omaha

We talk a lot about using relevant stories to earn trust in as we move into a new “human business” ethic. If companies are going to build trust by acting like humans online, I think they should act like humans in their ads and in their traditional marketing stories too.

A quick example

In honor of the Great American Smokeout on November 19, Methodist Hospital in Omaha put up a number of “I Quit” posters to inspire smokers to quit, if only for just one day.

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In the Trust Economy, are the @ChrisBrogan’s the bourgeois?

Friday, November 6th, 2009
Photo Credit: David Dufour

Photo Credit: David Dufour

If attention is the new currency in the social web, the richest among us are those who have earned the most attention. With their ownership of our captive thoughts, is it possible that they could (perhaps unintentionally) be a new bourgeois, using their attention-wealth to exploit for their benefit?

The basic economic idea

In his analysis of capitalism, Marx showed us that the bourgeois are those who are able to use the wealth they’ve amassed to purchase wage workers for the purpose of completing tasks that allow them to amass even more wealth. This is the shoe factory owner.

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Posted in Biz, social media, trust | Comments