A couple iPhone snaps from Methodist Hospital in Omaha

We talk a lot about using relevant stories to earn trust in as we move into a new “human business” ethic. If companies are going to build trust by acting like humans online, I think they should act like humans in their ads and in their traditional marketing stories too.

A quick example

In honor of the Great American Smokeout on November 19, Methodist Hospital in Omaha put up a number of “I Quit” posters to inspire smokers to quit, if only for just one day.