I may have jumped on the MJ bandwagon, but here are 5 lessons I think we can take from Jackson’s Thriller video (if you haven’t seen it, please read the post first—the link is at the bottom):

1. Do something unordinary

Thriller is much longer than the standard 3.5-minute, band-playing-in-a-warehouse video.  Part of the reason it’s memorable is that it doesn’t conform.

We claim to “think outside the box,” but how often do we end up buying ad space in the same places or sending the same email newsletter month after month? How often do we take the time to do something really different—maybe something that at first seems counter-intuitive (e.g. a computer company like Apple starting to sell MP3 players…)?