image credit: jhritz
Although I originally submitted a variation of post below as an entry for the
That’s okay. It just means I get to share it with you sooner:
Product has historically been branded as a combination of physical properties, supporting service, and symbolic value: the Lexus has leather seats, is covered by a substantial warranty, and perhaps above all else, is a symbol of status.
Brandhabits.net by Andy Wright
A few weeks ago I met Andy Wright (@adwrighty) during #blogchat. After we exchanged a bit of conversation, I asked him to do a guest post to explain how his blog—Brandhabits—came about. Wright’s post is below, a great explanation of the fundamentals of brand and brand habits.
When brainstorming the name for my blog, I wanted to capture a sentiment that I’ve always believed in. Successful brands rely on customers that unconditionally choose them again and again. These brands employ strategies that have become best practice, are in some cases innovative and in some cases common sense.
