Image Credit: Thanachart R.

When we talk about the practice of community management, we often speak only of the external relationship between an organization and its customers. I contend that organizations must weave together the practice of active online customer engagement with the management of in-house culture.

Culture Meets Customers

Considering that 60% of employees are considering jumping ship for new opportunities as soon as the recession ends, I’d say we have some work to do in company culture development.

What’s scary is that your company’s culture is important not just internally, but externally as well. As Bradford Shimp remarks: