I think that sometimes, building relationships with customers can be as easy as  a well-executed email thank you campaign.

Last week my wife and I ate at Gomen Kudasai, one of the most phenomenal Japanese restaurants I’ve ever set foot in. As I was walking out I saw a binder spread open with spaces for my name and email.

Partly because I was still on a Niku Soba high, and partly because I wanted to peer into their marketing plan (insert devious face), I signed up.