Image Credit: United Nations Development Programme (uploaded 01/14/2010)

In watching the horrid events unfold in Haiti (and yes, those boxes in the photo above are coffins), I wasn’t just upset, I felt helpless. Other than donate money, what could I do?

When I peeked into Gretchen Jameson’s office this morning (@gmjameson), the answer became glaringly obvious.

Gretchen expressed how upset she was that many social media and communication through leaders had not turned their attention to the crisis. She wondered how can we go on blubbering about this and that case study, paying little deference to the devastation in Haiti.