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When top line revenue declines (like during a recession), spending cuts often look like a great option for lifting your bottom line. You know what I’m talking about—layoffs and budget reductions.
While I think it’s financially wise to look at how we spend each of our business dollars, and while I concede that some budgets can afford to be trimmed (e.g. travel), one area I wouldn’t touch is marketing. In fact, I might expand it….
This post is hosted in its entirety on ideaAnglers.com
Background: I’ve been secretly hoping that Neal Rohrbach (@nrohrbach) would do a snarky post for quite a while. Neal is the co-founder of ideaAnglers.com, a collaboration start-up that was recently featured on Business Week as a online business tool with the likes of Twitter, Skype, and Google Apps. Neal is a multi-talented professional whose portfolio is outshined only by his ability to generate new and fresh ideas. So needless to say, I’m excited…
I’ve always thought that all businesses, regardless of their size or market position, could benefit from some form of collaboration. People in business, especially small business, stand to gain by learning from and partnering with others. And that’s why I’m in love with ideaAnglers.com
(Full disclosure: I’ve been involved with ideaAnglers for a few weeks as a guide, but I’m not directly compensated by them, nor will I be in the future)
There’s value in the direct collaboration that an agency and a printer have. There’s value in the pricing model that’s structured so that when a client’s program is more successful, a vendor earns more (I make a more detailed argument here).
a blog by Andrew Swenson
wordpost.org by Andrew Swenson is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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