I contend that far too much marketing misleads with the truth.

As we move into an era of commerce that’s supposed to be marked by transparency and authenticity, marketing becomes more than a matter of simply presenting the truth—it becomes matter of presenting the truth ethically.

Take the latest sleazy move by Jim Cramer (of Mad Money fame) for example.

In attempt to sell email newsletter subscriptions, Cramer lent his signature to a series of seedy emails that claim subscribers will earn big bucks by “taking on the market” with Cramer himself. From Henry Blodget (@hblodget) on Business Insider: