Image Credit: clix

When Carlos Miceli recently banished personal branding to hell, his post reminded me of what bothers me most about personal branding: the experts.

I firmly believe that along with the rise of social networks, we’ve also seen the rise of common-sense-y “experts.” And with them, we’ve also seen entire communities turn a blind eye to critical thinking. This is not just annoying. This is scary.

So, in the spirit of critical thinking, here are three reasons I think it’s tough to trust personal branding experts.

Self-serving rhetoric

In “Is Personal Branding Life?,” Dan Schawbel, one of personal branding’s chief cheerleaders, writes