image credit: Raymond Yee

Is marketing evil?

When Seth Godin pondered the question earlier this year, he came to this conclusion:

Just because you can market something doesn’t mean you should. You’ve got the power, so you’re responsible, regardless of what your boss tells you to do.

Last night in a Twitter exchange with Jessica Gottlieb (@JessicaGottlieb) about how people market and sell, I suggested that the question isn’t anything new. In fact, I think it dates back a few millennia…

[Disclaimer: this post is purposefully philosophy light.
Email theword[at]wordpost[dot]org if you’re craving discourse on metaphysics]