Posts Tagged ‘pr’

All or Nothing: Lessons from Leaving Social Media for a Month

Saturday, August 29th, 2009

I’m often asked how much engagement is necessary in order to see measurable results from social media marketing. Although I’ve always had an answer, after a month unplugged I have renewed passion for the subject.

At the end of July I went through a move (from NY to STL), job change, hours of new employee orientation, and the task of writing a business plan for 2010. Since my last post, I’ve checked my Twitter account about once a day (if that), and read only a handful of blog articles.

Twitter Strategy?

Thursday, April 16th, 2009

Until recently, I was largely skeptical of the tweet-scape. But now I’m there @wordpost

I’m sure you’ve probably seen “Twitter in Plain English.” But video doesn’t explain how to use Twitter. It’s about as effective in teaching you how to use Twitter as a car commercial is in teaching you how to drive.

Part of me wonders how those who are following more than a few thousand people can keep track of everything. I’m following around 175 people, and I struggle to keep up. I’m actually considering unfollowing some of my tweeps…