photo credit: Troy Newell

I think we’ve reached the point at which if you aren’t transparent, authentic, and/or human you’ll be treated like a dirt sucking, crap-eating spammer.  I think we have to start talking more about what’s next.

I realize that I’ve regurgitated some of the hackneyed language of social media in Tweets and posts. But now is the time to move beyond those second order concepts like “relationships.” We don’t need any more lists of tips to help us get more followers. We need a strategic understanding of what the real-time web will look like so that we can write our business plans and outline our strategies for community engagement.