Photo Credit: Renato Mitra
With print sales falling faster than tween girls are falling for Justin Bieber, book publishers are getting a bit panicky. In not so modest desperation, they’re looking for a savior…
Enter the iPad.
Advertisers are lining up for periodicals, and according to the Wall Street Journal, breaking out their checkbooks for iPad deals. This has caused some minor elation, even among more traditional book distributors.
This, I think, is foolish.
Fact: the iPad won’t save publishers
This is a given. Publishers and news organizations need to get over themselves. Henry Blodget tells us why:
