Adrainna Huffington @ #140conf

Attending #140conf so far has been a great experience, but beyond right now, I believe the real challenge for #140conf participants is to put the values we talk about so often (transparency, authenticity, etc.) into specific, measurable actions.

I think the first step for any company is not on the level of grand social media strategy, but in allowing all of their employees full access to social networks and the invitation to interact with  customers. This being driven, of course, by a set of organizational guidelines for use.