a campaign by @shanemacsays

Running a business, executing a successful marketing campaign, analyzing your sales data, all of this can be very complicated. But the experience your customers have shouldn’t be.

Simple is everything

Today I gave $5 to charity: water, partly because I believe in the cause (giving people access to clean drinking water), but mostly because Shane Mac asked me to. Shane explained to me that if he raises $5,000 (enough to build one well), charity: water founder Scott Harrison will play him in a ping-pong match in NYC.