Posts Tagged ‘strategy’

An extension of social media? The word on Ads

Wednesday, November 11th, 2009
Photo Credit: Stephen Gibson

Photo Credit: Stephen Gibson

Depending on who you talk to, it was either Lord Leverhulme (founder of Unilever) or John Wanamaker who first muttered the well worn phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Either way, this quote is one of the most worthless pieces of word vomit spewed from the mouths of marketers today.

Are we really wasting parts of our budgets?

I have nothing against Tevor Young (@trevoryoung), but he like so many before him assumes an automatic and upfront wastage in the practice of advertising in his post (which was also featured on MarCom Pro).

Twitter Lists and Influence: Shut up, Relax, and Measure Quality

Monday, November 9th, 2009
photo credit: Flaviu Lupoian

photo credit: Flaviu Lupoian

Besides the buzz about whether Twitter’s list function will make people feel left out (Chris Brogan; see also Robert Scoble’s rebuttal), there’s a lot of talk about how lists will be used to measure influence. Like so many things in the social sphere, most of these commentaries are shallow and don’t really consider all of the variables. But I can’t say I’m shocked.

The short-sighted claims

Skeptic Geek recently posted the following links as in intro to it’s analysis of present Twitter influence metrics (from Analyzing Twitter Lists-Follower Ratio As An Indicator of Influence):

We’re transparent, authentic, and on Twitter…now what?

Wednesday, November 4th, 2009
We're on Twitter...now what?

photo credit: Troy Newell

I think we’ve reached the point at which if you aren’t transparent, authentic, and/or human you’ll be treated like a dirt sucking, crap-eating spammer.  I think we have to start talking more about what’s next.

I realize that I’ve regurgitated some of the hackneyed language of social media in Tweets and posts. But now is the time to move beyond those second order concepts like “relationships.” We don’t need any more lists of tips to help us get more followers. We need a strategic understanding of what the real-time web will look like so that we can write our business plans and outline our strategies for community engagement.

3 Business Lessons From a Haircut

Tuesday, October 20th, 2009
Hair Saloon for Men

Hair Saloon for Men, an Honorable Rebellion

In desperate need of a trim, I typed my zip code and “haircut” into my iPhone. The first hit pointed me “Hair Saloon for Men”—a saloon-themed “salon” for guys. I was curious (and desperate) enough to book the appointment.

Although their corporate website leaves something to be desired (hairsaloon.com), the whole experience reminded me of three critical business lessons…

1. Know who you are.

I say this with the utmost respect, but Hair Saloon is not a upscale establishment. Sure, there’s no burnt hair perm smell from the chair next to you, but there’s also not a particular emphasis on style. Think of it as Barber Shop 2.0.

META Tagony (Guest Post)

Wednesday, October 7th, 2009

Background: I’ve been secretly hoping that Neal Rohrbach (@nrohrbach) would do a snarky post for quite a while. Neal is the co-founder of ideaAnglers.com, a collaboration start-up that was recently featured on Business Week as a online business tool with the likes of Twitter, Skype, and Google Apps. Neal is a multi-talented professional whose portfolio is outshined only by his ability to generate new and fresh ideas. So needless to say, I’m excited…

Don’t be “Detail Oriented.” Be “Decision Oriented.”

Sunday, October 4th, 2009

Countless job ads ask for applicants who are detail oriented. Because it’s used so much, in my opinion, “detail oriented” has become just another piece of resume word vomit.

Moreover, I don’t think it’s enough to be detail oriented. Sure it’s important to take the time to learn which details to look for, thus “orienting” yourself toward “detail” in the abstract, but I think the higher skill is the ability to make solid decisions from the details you see.

We often spend a lot of energy on the big picture decisions—which products to develop, which campaigns to create, but I think the sum of our little decisions can be just as important.

Twitter Strategy?

Thursday, April 16th, 2009

Until recently, I was largely skeptical of the tweet-scape. But now I’m there @wordpost

I’m sure you’ve probably seen “Twitter in Plain English.” But video doesn’t explain how to use Twitter. It’s about as effective in teaching you how to use Twitter as a car commercial is in teaching you how to drive.

Part of me wonders how those who are following more than a few thousand people can keep track of everything. I’m following around 175 people, and I struggle to keep up. I’m actually considering unfollowing some of my tweeps…