Photo Credit: Stephen Gibson
Depending on who you talk to, it was either Lord Leverhulme (founder of Unilever) or John Wanamaker who first muttered the well worn phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Either way, this quote is one of the most worthless pieces of word vomit spewed from the mouths of marketers today.
Are we really wasting parts of our budgets?
I have nothing against Tevor Young (@trevoryoung), but he like so many before him assumes an automatic and upfront wastage in the practice of advertising in his post (which was also featured on MarCom Pro).
