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Posts Tagged ‘Twitter’

On Twitter’s Flat-lined Growth

Tuesday, January 12th, 2010

Twitter’s recent flatline has some Twitter-crazed marketers scrambling. After all, you spent all that time drafting and creating a Twitter strategy, and now we’re already looking for “next year’s Twitter” (which, incidentally, Pete Cashmore says is Foursquare).

This news neither alarms nor frightens me. We all knew this day was coming. Science tells us that exponential growth is unsustainable in cases of population and resource use, so should Twitter really be an exception?

I know it’s unthinkable, but some day we’ll most likely be having the same conversation about a Facebook flat-line.

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Tags: panic, sustainable growth, Twitter
Posted in Biz, Marketing, social media | Comments

Twitter Lists and Influence: Shut up, Relax, and Measure Quality

Monday, November 9th, 2009

photo credit: Flaviu Lupoian

Besides the buzz about whether Twitter’s list function will make people feel left out (Chris Brogan; see also Robert Scoble’s rebuttal), there’s a lot of talk about how lists will be used to measure influence. Like so many things in the social sphere, most of these commentaries are shallow and don’t really consider all of the variables. But I can’t say I’m shocked.

The short-sighted claims

Skeptic Geek recently posted the following links as in intro to it’s analysis of present Twitter influence metrics (from Analyzing Twitter Lists-Follower Ratio As An Indicator of Influence):

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Tags: complex issues, critical thinking, metrics, social media, strategy, Twitter
Posted in social media | Comments

We’re transparent, authentic, and on Twitter…now what?

Wednesday, November 4th, 2009

photo credit: Troy Newell

I think we’ve reached the point at which if you aren’t transparent, authentic, and/or human you’ll be treated like a dirt sucking, crap-eating spammer. I think we have to start talking more about what’s next.

I realize that I’ve regurgitated some of the hackneyed language of social media in Tweets and posts. But now is the time to move beyond those second order concepts like “relationships.” We don’t need any more lists of tips to help us get more followers. We need a strategic understanding of what the real-time web will look like so that we can write our business plans and outline our strategies for community engagement.

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Tags: Business, critical thinking, Marketing, progress, snark, social media, strategy, Twitter
Posted in Biz, snark, social media | Comments

Agents of Meaning: Let All of Your Employees Tweet

Wednesday, October 28th, 2009

Adrainna Huffington @ #140conf

Attending #140conf so far has been a great experience, but beyond right now, I believe the real challenge for #140conf participants is to put the values we talk about so often (transparency, authenticity, etc.) into specific, measurable actions.

I think the first step for any company is not on the level of grand social media strategy, but in allowing all of their employees full access to social networks and the invitation to interact with customers. This being driven, of course, by a set of organizational guidelines for use.

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Tags: relationships, social media, trust, Twitter
Posted in social media | Comments

CMOs: “Social Media is Better In-House”…DUH

Monday, October 26th, 2009

Some things are just painfully obvious.

When a group of CMOs were asked which group was best equipped to help them with social media, a recent post on Business Week reported the following:

65.6% In House
15.6% Interactive Agency
9.4% PR Firm
9.4% Social Media Agency
0% Creative/Ad Agenc

I may anger some of my friends in the agency world (I know, I was there once too), but I firmly believe social media MUST come from inside an organization in order to be credible. I think this is best illustrated in a quote from one respondent:

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Tags: Customer Relationships, Marketing, snark, social media, Twitter
Posted in Marketing, snark, social media | Comments

Measuring Social Media ROI

Tuesday, July 21st, 2009

A few days ago I officially made my ebook debut—a sound byte Twitter tip in a book sponsored by Best Buy and HP (download it here):

Twitter is about connecting with real humans. People before profits. Relationships before ROI.

My point was not that profits or ROI are unimportant, but that Twitter (and social media in general) is a place where you must place primary focus on your customers or prospective students…who happen to be real humans.

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Tags: influence, Marketing, relationships, ROI, trust, Twitter
Posted in social media | Comments

5 reasons to ignore “5 Twitter Tips” posts

Sunday, June 14th, 2009

I’m sick of all the posts out there telling me how tweet, how not to tweet, how to increase my following, and how I can earn millions of dollars in my sleep with Twitter. I’m especially sick of the “5 Twitter Tips” posts.

Unless links about improving my social media presence are coming from someone I know and trust (e.g. @mashable), I ignore them. Here are five reasons why:

Many Twitter tips are a regurgitation of the same hackneyed advice. Once you’ve read two or three “top five” lists, you’ll notice that everything starts to sound the same.

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Tags: snark, social media, Twitter
Posted in social media | Comments

Twitter Strategy?

Thursday, April 16th, 2009

Until recently, I was largely skeptical of the tweet-scape. But now I’m there @wordpost

I’m sure you’ve probably seen “Twitter in Plain English.” But video doesn’t explain how to use Twitter. It’s about as effective in teaching you how to use Twitter as a car commercial is in teaching you how to drive.

Part of me wonders how those who are following more than a few thousand people can keep track of everything. I’m following around 175 people, and I struggle to keep up. I’m actually considering unfollowing some of my tweeps…

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Tags: pr, social media, strategy, Twitter
Posted in General | Comments