image credit: Bruce Berrien

Marketing has always been and always will be about telling stories. Godin’s All Marketers are Liars Tell Stories:

If you think that (more expensive) wine is better, then it is. If you think your new boss is going to be more effective, then she will be. If you love the way a car handles, then you’re going to enjoy driving it.

This is basic stuff we all (should) know.

The epic year of 2009, it’s dumpy economy and all of it’s social media glory hasn’t changed that.